2fathom

Research Consultancy

Our Philosophy

If we can inspire consumers to gaze at their lives without blinders...

If we can guide them to stretch their new powers of communication... and voice their thoughts through music, videos, images and all the fun of photo shares, Facebook pokes, youtube romps, iTunes gifts and Twitter tweets,..

If we can trust them to focus US on what is important to THEM in their lives...

Then our depth of understand can go far deeper and we can truly fathom their insights.

2 learn • 2 know • 2 fathom

Creating shared experiences:  Acting out a real life process, even in a traditional group setting inspires shared discovery. Surely, we can all see ourselves in this man’s chaos of setting up his laptop.

Self-directed Ethnographies--Help mom moderate her own groups and capture input from those  toughest to pin down: kids & dads. Now, she doesn’t GUESS what her family thinks... she KNOWS and she can share it with us or a whole group of other moms.

The convergence of in-home testing and qualitative feedback. Our technique for placing test products lets consumers use them at home, in the car, at work... wherever. Via their handy Flip cams, we get to share the discovery.

Helping consumers

find their voices.

Helping clients

hear them.